Define Your Brand Strategy

Any marketing campaign is underpinned by a strong brand strategy, and the same is true in the app marketplace.
Your brand strategy should detail your big idea, target audience and their main pain points — who needs your app, and why?

This will also dictate the high-level brand messages and creative assets you can use to convince someone to download your app. Acquiring new users for your app is, ultimately, an act of persuasion Many marketers use brand positioning statements to help define a unique brand proposition.

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